World Sauna Forum 2026 will bring together sauna professionals, businesses and experts from around the world in Jyväskylä Finland on 9–11 June 2026. Alongside the main event program, participants have the opportunity to join an international matchmaking session designed to support concrete business connections and collaboration.
Organized by the Enterprise Europe Network, the matchmaking offers a structured and efficient way to meet potential partners, customers and collaborators from different countries.
Why participate in matchmaking?
The matchmaking sessions are based on pre-scheduled 1:1 meetings, allowing participants to make the most of their time during the event. Each meeting lasts 20 minutes and is arranged in advance through an online platform, ensuring relevant and targeted discussions.
By participating, companies can:
- identify new international business opportunities
- find partners for distribution, collaboration or joint development
- explore new markets and industry trends
- build valuable connections within the global sauna and wellness ecosystem
The matchmaking is open to all World Sauna Forum participants and free of charge with a valid event ticket.
Proven results from previous events
The matchmaking concept has already demonstrated its value. In World Sauna Forum 2025, the sessions brought together 140 participants from 17 countries. Several companies established new international partnerships as a result of the meetings, highlighting the effectiveness of structured networking in a focused environment.
A gateway to international collaboration
“World Sauna Forum is all about bringing people together around shared passion and business opportunities. The matchmaking sessions provide a concrete way to turn conversations into collaboration,” says Carita Harju from Sauna from Finland, the organizer of the World Sauna Forum.
The matchma
king is facilitated by the Enterprise Europe Network, the world’s largest business support network helping small and medium-sized enterprises to innovate and grow internationally. With experts in more than 60 countries, the network supports companies in finding trusted partners and accessing new markets.
“Matchmaking is a practical and efficient way to meet the right people. Instead of leaving networking to chance, participants can schedule meetings in advance and focus on meaningful discussions,” says Megumi Hayashi from Enterprise Europe Network.
Taking part in matchmaking is a simple way to maximize the value of the World Sauna Forum participation. By preparing your participant profile and booking meetings in advance, you can ensure that your time at the event leads to concrete outcomes.
Registration
Register for World Sauna Forum 2026 and sign up for matchmaking to connect with international partners and grow your business.
- Tickets to World Sauna Forum: https://worldsaunaforum.com/tickets
- Registration for Matchmaking: https://www.b2match.com/e/world-sauna-forum-2026-matchmaking
Questions about Matchmaking?
Contact the matchm
aking organizers at Enterprise Europe Network:
Megumi Hayashi
megumi.hayashi@businessturku.fi
Mari Kivinen
mari.kivinen@businessturku.fi
