Norway is ranked among the highest on the FutureBrand Country Index and is a country people ultimately want to invest in, live in, visit, and buy goods and services from. Finland is climbing high as well and many Finnish companies choose to embrace national values in their products and services.
How is a Country Brand developed? How are national values and identity communicated? When is the Nordic Brand stronger than the national brand? Is Country Branding used to its full potential? How can country related communication be used to develop your company brand and increase customer engagement? Join discussion of interesting examples and benchmarks.
Time: Thursday 14 November at 14.45 – 18.00 (registration from 14.15)
Place: Norwegian Embassy, Rehbinderintie 17, Helsinki
Registrations by 6 November here https://www.nofi.fi/kalender/branding
The event is free of charge and the language of the event is English.
The event is organized by NOFI in cooperation with Norwegian Embassy, Innovation Norway, Ministry for Foreign Affairs of Finland, Helsinki Region Chamber of Commerce and Enterprise Europe Network.
Program
14.15 Registration
14.45 Opening remarks
Mr. Dag Stangnes, Ambassador of Norway to Finland
The value of the Norwegian Country Brand
Ms. Helene Friis, Head of The Explorer, Innovasjon Norge
The value of the Finnish Country Brand
Ms. Laura Kamras, Director of the Unit for Public Diplomacy at the Ministry for Foreign Affairs
How to build meaningfully different brands
Ms. Catharina Stackelberg, Founder and CEO, Marketing Clinic
Winning the hearts and minds of consumers
Ms. Ulrika Romantschuk, Executive Vice President, Communications & Branding, Fazer Group
Harvesting Nordic heritage with clothing brands
Ms. Tiina Luhtanen, CEO, Balmuir Oy and Member of the board, L-Fashion Group Oy
Panel discussion
Moderator Heli Jimenez, Senior Director, International Marketing, Business Finland
Discussion, mingle and refreshments
18.00 End of the event
