Know where you are going: understanding business culture leads to better sales 8.10.2021

08.10.2021 - 08.10.2021

Expanding your business and entering new markets require ample resources and careful planning. Running a successful business in Finland does not automatically mean you will succeed with the same methods in other countries. After a thorough market analysis, the next step should be to know your business partners, the people living in your target country.

Please join us for a morning of expert intros to American, Central European, and Arabic business cultures, and learn how to get started in immersing yourself in the way business gets done in different parts of the world.

Time: Friday, 8 October 2021 at 9.00 – 10.30 Helsinki time

Place: Microsoft Teams

Please sign up for the webinar by 5 October 2021.

A link to join the webinar will be sent to those registered closer to the date.

At the webinar we will hear from four experts in the field of international business:

Ms Alexandra Pasternak-Jackson, the CEO of Amcham Finland, and international network covering hundreds of companies, Dr Jan Feller, Managing Director of the German-Finnish Chamber of Commerce, representing one of the world’s most widely spread national network, Mag. Markus Nekham, Founder and CEO of NC8, a global cultural communications company based in Austria, and Dr Petra Turkama, Director of Innovation, Assistant Professor of Management at Abu Dhabi University, and the Chair of the Finnish Business Council in the UAE.

The webinar will be moderated by Ms Jenni Isola, who serves as a Senior Adviser International Affairs at the Finland Chamber of Commerce.


9.00 Welcome

Jenni Isola, Senior Adviser International Affairs, Finland Chamber of Commerce

9.05 Closing the Deal: The American way of Doing Business

Ms Alexandra Pasternak-Jackson, CEO, Amcham Finland

9.25 Differences in Business Culture between Finland and Germany

Dr Jan Feller, Managing Director, German-Finnish Chamber of Commerce

joining by video presentation

9.45 Black Box Human – A closer look

Mag. Markus Nekham, Founder and CEO, NC8

joining by video presentation

9.55 Succeeding in the Arab world

Dr Petra Turkama, Director of Innovation, Assistant Professor or Management, Abu Dhabi University

10.15 Questions and discussion

10.30 Webinar ends


More information about the event: Jenni Isola,

More information about event partners:

Amcham Finland

German-Finnish Chamber of Commerce


Finnish Business Council UAE

Helsinki Region Chamber of Commerce

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