Succeed in entering the French food market, online

Time: 3 Oct 2022, 16.00 – 17.30 (CET)

Place: Online

Contact person: Satu Alapiha,

The participation is free of charge, registration mandatory.

03.10.2022 - 03.10.2022

The French market is both attractive through its status of international reference, and its strategic position as a global crossroads and gateway to the entire world, but it is also a complex market, with its codes, rules, and traps.

During the webinar, you will have an opportunity to get some useful insights about the French Food Retail Industry. We will also provide you with an overall vision of the world of French buyers:

  • tools and methodologies of approach and negotiation
  • illustrated by practical advices and tips
  • key factors and figures to understand the market
  • intercultural elements : things to know about France and its habitants
  • who are the buyers : overview of the different categories and the specificities
  • entry ticket to the French market : establish a realistic prospecting plan
  • the buyer’s profile
  • how to identify and approach buyers : strategies and sources of identification
  • negotiation and follow-up


  • Mrs. Isabelle SENAND, Director of Studies, The French Retail Federation (FCD)
    FCD brings together most of the major retailers, whether food retailers or specialised retailers
  • Mr. Bernard QUINET, Manager, Doing Business in Paris
    Department of the Paris Ile-de-France Regional Chamber of Commerce and lndustry in charge of the support of foreign companies

The webinar is organized for the participants of the Business Meetings Food Paris at SIAL Fair and for companies interested in the French Food market.

The participation is free of charge, registration mandatory. Register here

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